Major fashion brands have responded to claims made in Chinese videos that some of their luxury products can be bought much cheaper, directly from the factories they’re allegedly made in.

Following the trade war between the US and China kicked off by Donald Trump’s tariffs, a whole load of things which are made in China have become a lot more expensive for Americans to buy.

It is perhaps not such a good idea to slap 245 percent tariffs on a country that makes so much of what people buy, but Trump has done it anyway and things have only escalated from there.

Since the trade war kicked off there have been many posts on TikTok from China that have mocked the US for having so many of its things made in China, with Chinese influencers and factories joining in.

Some of the videos from factories claimed that people could buy products from major brands for a fraction of the retail price by buying it directly from the manufacturer.

Viral videos from China have claimed you can buy expensive brands direct from the factory without paying retail prices, the brands have hit back (Cheng Xin/Getty Images)

They show products which look similar to popular high street brands and insist that shoppers could get the real thing much cheaper by buying right from the source.

Among the clips are ones claiming that a pair of Lululemon yoga pants that cost £76 could be sold by the factory for as little as £4.55, but major brands have hit back at the viral videos that have picked up millions of views.

The Times reports that brands such as Lululemon and Adidas have spoken out to rubbish the trend, with the fashion and sportswear companies insisting that the products shown in the TikToks are counterfeit and not made in factories that they actually get their products made in.

Lululemon said it ‘does not work with the manufacturers identified in the online videos and we urge consumers to be aware of potentially counterfeit products and misinformation’.

The company added that people could look at their actual list of suppliers for ‘accurate’ information on where their clothes are actually made.

Fashion brands have responded to the viral TikTok videos to deny their claims (ROBYN BECK/AFP via Getty Images)

Adidas said its stuff was ‘not sold directly by our suppliers’, telling customers that official shops are the place to buy from.

It’s worth not believing everything you see on the internet, and some of the claims in the viral videos that you could buy the exact same thing for much less and you’re really just paying a fortune for the logo don’t always hold water.

As much as you might seethe at the prices some fashion brands put on their products, it’s worth remembering the old adage about what happens when something sounds too good to be true.

Oh, and good luck getting your money back if it turns out that cheap piece of tat you bought wasn’t really as good as it claimed to be…

The couple of the year are back among the headlines again after being spotted dancing close and enjoying the vibes at Coachella this weekend.

Taylor Swift and Travis Kelce can’t seem to stay out of the limelight – ever since making their relationship public in September 2023, the pop star and NFL star have been the topic of conversation when spotted out in public.

Swift, 34, was at the Super Bowl in February to support the Kansas City Chiefs tight end, with Swifties no doubt boosting viewing numbers that night to see their idol in the crowd, who was enjoying the atmosphere and getting into the game as Kelce, 34, walked away victorious with his teammates.

But most recently, the couple were spotted in and amongst the Coachella crowd, swaying to the acts on stage and completely in their own world despite being directly in the public eye.

Swift in particular was getting into the festival, visibly having a lot of fun, though Kelce was spotted doing a questionable dance move that sent Swifties into a mini-meltdown.

Clearly enjoying the off-season, then.

But throughout these numerous viral videos, none of what they’re saying can be heard, though fans might finally be in luck as a TikTok may have revealed everything that was said between the pair.

The couple were seen thoroughly enjoying the atmosphere at Coachella. (Gilbert Flores/WWD via Getty Images)

Deaf TikToker Jackie Gonzalez is known on the app for lip reading celebrities and revealing things they said that may not be picked up by most people.

The video begins with Swift walking past the crowd with her boyfriend’s arm around her, when she enthusiastically greeted fans, exclaiming: “Hi!”

Despite being one of the biggest music artists in the world, she couldn’t believe that she was getting special treatment as they were put right by the stage, allegedly saying: “Oh my God, we’re in the front!?”

Another clip showed the star introducing a fan to her boyfriend, excitedly saying ‘This is Travis!’ to the Swiftie, when he replied ‘nice to meet you’.

The ‘Blank Space’ star could also be seen singing along to her own song, ‘Karma’, in the crowd, before apparently telling Travis: “That was the best thing to happen tonight. Sorry I’m drunk.”

She could then be seen leaving with Kelce, continuing to cheer, in what was her first appearance at the music festival in eight years.

Her boyfriend on the other hand, was spotted at the 2022 and 2023 editions of the event.

The couple were seen thoroughly enjoying their time at the festival. (Christina House/Los Angeles Times via Getty Images)

The TikToker captioned the clip: “Check on your swifties, were [sic] not okay,” also adding the disclaimer, “Lip reading is not a reliable form of communication, all statements are alleged.”

The stars also managed to run into reality TV star Teresa Guidice, known for her role on Real Housewives Of New Jersey, with Swift posing for a quick selfie.

Kelce also lifted Swift into the air during a set by DJ Dom Dolla, later also watching Bleachers, a band headed by Swift’s pal Jack Antonoff.

The American Football star also recently revealed to People that he’s a fan of the festival, saying: “I love going to Coachella. I love live music in general. So you might see me pop up over there at some point.

“I’m not sure if I’ll go to a weekend, one or two, or if I even have time knowing my schedule’s filling up pretty quick before we get started back up for football here.”

LADbible has reached out to Taylor Swift and Travis Kelce’s representatives for comment.